Friday 12 September 2008

Best song title ever?

Since the birth of pop music, artists have been looking for the ultimate song title; the perfect combination of words to draw in listeners. From The Beatles with "Being For the Benefit of Mr. Kite" to the Manic Street Preachers "If You Tolerate This Your Children Will Be Next", many have come close but none have quite reached musiconymic nirvana.

Well, everyone can stop trying now, because we have a winner. A song title so catchy that it will suck you in like a particle acceleration experiment gone wrong... "Now the Action Is on Fire!" by Biffy Clyro. It's a perfect storm of song title elements:

  • The idiosyncratic capitals. Who decides that "Is" is upper-case, but "on" is lower?

  • The urgency of "Now" - was the action merely smouldering slightly before?

  • The glorious ambiguity of "the Action" - what action are they talking about, and how did come to catch fire?

  • The exclamation mark. "Now the Action Is on Fire" is a rubbish song title while "Now the Action Is on Fire!" is a positively transcendental one.

  • The sheer badassness of invoking the Incendiary Exponent in a song title.